Dark & Lovely Go Intense, Ultra Vibrant Color - Passion Plum

This anti-drying creme gel hair dye is formulated with Olive Oil for moisture. Our non-drip creme-gel spreads easily and evenly for great color results at home. It can be used on all hair textures from natural to relaxed*. GIVING YOU INTENSE COLOR RESULTS Dark and Lovely Go Intense line offers the perfectly balanced color dyes to deliver intense, visible high reflect color that will work on dark hair. Available in 6 intense shades, from Jet Black to Golden Blonde, find the right one for you! FOR INTENSE CONDITIONING COLOR Go Intense coloring kit nourishes your hair with moisture as it colors for ultra smooth, shiny, soft hair. * See directions inside box for relaxed hair