Dark & Lovely Go Intense, Ultra Vibrant Color - Passion Plum

Dark & Lovely Go Intense, Ultra Vibrant Color - Passion Plum

Transform your look with Dark & Lovely Go Intense Ultra Vibrant Color in Passion Plum, the perfect choice for bold, radiant hair color that shines with confidence. Formulated with nourishing Olive Oil, this anti-drying creme gel provides intense conditioning while delivering high-impact, visible color—even on dark hair.

Designed for all hair textures, from natural to relaxed*, this easy-to-use, non-drip creme-gel spreads evenly for salon-quality results in the comfort of your home. The Go Intense line features perfectly balanced dyes for ultra-smooth, shiny, and soft hair, ensuring you look and feel your best.

Available in six stunning shades, including Passion Plum, this vibrant color kit is your go-to for a head-turning style that lasts. Elevate your hair game with Dark & Lovely, sold exclusively at Maxwell Collections LLLP.

Experience intense color results and deeply conditioned hair—because you deserve to shine.

(*See directions inside box for use on relaxed hair.)